About

I split my time across product strategy, long-form audio, and low/no-code tooling. This page captures references and principles.

Based in Mexico City. I enjoy mixing information systems with storytelling, building playbooks for small teams, and maintaining a distributed portfolio across subdomains.

Principles

Energy-first design: interfaces that invite a calm return.
Human automation: bots that narrate what they do.
Anxiety-free shipping: small cycles, mindful metrics.

Layers of work

Mixing services, product, and content keeps the lab alive.

2025

Service-to-SaaS translator

Transforming studios, newsletters, and consultancies into recurring software revenue.

2023 — 2024

Audio + docuseries

Independent production and story editing for narrative podcasts.

2018 — 2022

Product leadership

Led SaaS teams across LatAm, shaping B2B workflows.