Operational mapping
Dissect the current service, capture value moments, and assign metrics per role.
SaaS from working services
Partnering with founders who already sell services to translate their delivery into focused, measurable SaaS products.
Three stages to move from manual delivery to scalable software.
Dissect the current service, capture value moments, and assign metrics per role.
Design minimal UX, define architecture, stack, pricing tiers, and build the core modules.
Ship analytics, guided onboarding, content support, and pricing experiments.
Live sandboxes where I document how services evolve into multi-tenant products.
Public HQ with portfolio, writing, and entry points to every SaaS experiment.
Automation studio evolving into a billing-ready platform for indie operators.
Playbooks, pricing sandboxes, and technical snippets released in public.
Tactical notes on product, pricing, automation, and founder habits.
11 Nov 2025 · 5 min
How I design services that almost run themselves with automation.
02 Nov 2025 · 7 min
Production log and tooling for long-form audio pieces.
26 Oct 2025 · 4 min
Fast playbook for launching utilities on subdomains and measuring traction.
Mixing services, product, and content keeps the lab alive.
2025
Transforming studios, newsletters, and consultancies into recurring software revenue.
2023 — 2024
Independent production and story editing for narrative podcasts.
2018 — 2022
Led SaaS teams across LatAm, shaping B2B workflows.
30 minutes to map your current delivery, costs, metrics, and risks. Receive a concrete SaaS transition plan after the call.