raulzarza.com

SaaS from working services

I turn proven operations into scalable software

Partnering with founders who already sell services to translate their delivery into focused, measurable SaaS products.

Book a SaaS blueprint Explore playbooks

How the SaaS translation works

Three stages to move from manual delivery to scalable software.

Operational mapping

Dissect the current service, capture value moments, and assign metrics per role.

Service blueprintAutomation inventoryBaseline metrics

SaaS-ready MVP

Design minimal UX, define architecture, stack, pricing tiers, and build the core modules.

UX + copy kitDocumented stackBilling + plans connected

Scale & handoff

Ship analytics, guided onboarding, content support, and pricing experiments.

Metrics dashboardLaunch playbookQuarterly roadmap

SaaS labs on subdomains

Live sandboxes where I document how services evolve into multi-tenant products.

Latest writing

Tactical notes on product, pricing, automation, and founder habits.

Layers of work

Mixing services, product, and content keeps the lab alive.

2025

Service-to-SaaS translator

Transforming studios, newsletters, and consultancies into recurring software revenue.

2023 — 2024

Audio + docuseries

Independent production and story editing for narrative podcasts.

2018 — 2022

Product leadership

Led SaaS teams across LatAm, shaping B2B workflows.

Book a blueprint call

30 minutes to map your current delivery, costs, metrics, and risks. Receive a concrete SaaS transition plan after the call.

Direct email

hello@raulzarza.com

Public comments via Giscus on every case study.

Newsletter

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